Cloud Ace's strategic partner
A comprehensive analytics solution that helps enhance user experience, boost retention, and accelerate business growth.
What is
Mixpanel solution ?
Mixpanel is an event analytics platform, that allow you tracking and anlyzing customer's behaviors across website and apps. Provide for business a comprehensive view of how users engage with your digital products/services through deep analysis of user behavior in real-time such as: services/products sign-up, demo access, user retention rate, etc.
This enables businesses to make smarter decisions, enhance the customer experience, and create more effective outreach strategies.
Analytic needs by
department
Product team
- Summarize data from various source.
- Build customer's insight
MKT team
- Accurate audience segmentation to measure effectiveness and enhance marketing campaign's performance.
Data & Infra team
- Scale up infrastructure to handle data,while ensuring accuracy, consistency, and comprehensiveness.
Customer success team
- Integrate customer feedback into product development & enhance customer experience base on their insight.
User Segmentation
Classify business's users based on characteristics or behaviors, such as: demographics or purchase history. This information can be used to personalize advertising messages and enhance user engagement
Flows
Enables business to track customer journeys as they interact with products or services. This feature helps identify each step users take, and evaluate the effectiveness of features, and identify areas for improvement.
Funnels
By tracking customer journey in detail, Mixpanel can identify where people commonly get stuck and implement solutions to increase conversion rate and enhance customer experience.
Signal
Measure the relationship between related events and target events, helping businesses gain deeper purchase decision making of customers
Retention
Enables business to eveluate product's performance in user retention.
By monitor user rentetion rate, business can enhance products and build a loyal comunity, contributing to the sustainable growth .
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